Itinerary and Action Plan
| Dates | Activity | Framework | Deliverable |
| 28 Dec | Depart respective locations for Buenos Aires | ||
| 29-30 Dec | Process of acclimatization and project preparation | Signoff on modus operandi | |
| 31 Dec- 2 Jan | New Years Festivities | Dom Perignon, Jagermeister and Quilmes | Photograph/Video |
| 3 Jan | Engage with client at their facility. | ||
| 4-7 Jan | Conduct qualitative research. Understand the forces shaping the industry and the competitive context | Porter’s “Five Forces” | Customer Analysis (Excel) |
| 7-9 Jan | Choose an initial application, segment and market for company to target | Moore’s “Crossing the Chasm” | Powerpoint presentation |
| 9-12 Jan | Conduct multiple customer interviews. Identify customer needs for targeted segment | Elrich and Upinger “Identifying Customer Needs” | Documented customer interview |
| 12-17 Jan | Further engage potential customers. Understand customer buying process. Identify decision making units (DMU) | “Awareness, Trial, Purchase” | |
| 17-19 Jan | Quantify clients value proposition | Christensen’s “Innovator’s Dillema” | Clear, concise documented statement |
| 19-23 Jan | Analyze system complexities and document structure and behavior of dynamic systems | Sterman’s “Business Dynamics” | Stock and flow diagram, bass model and projected S-curve |
| 24 Jan | Final presentation to client | Tim Koegel’s “Open up and Own the Room” | |
| 25 Jan- 2 Feb |
Hike the Patagonias | ||
| 3 Feb | Return to business school in Boston |
